Breanna Shappy is a designer , mentor & leader based in Connecticut

What I do

design leadership
design ops
creative direction
product design
user testing & research

Where I've been

design lead
headway
2020-today
sr. manager, creative & content
dynata
2018-20
manager, global ux
dynata
2017-18
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What I've been up to

TaskTag

UX Audit
 / 
UX & UI Design
 / 
UX Research
Tasktag is a task management tool for the construction industry that helps contractors and their sub-contractors turn discussions from their messaging feeds into trackable tasks.

CoachesEDG

UX & UI Design
 / 
UX Research
 / 
CoachesEDG is a sports education app for baseball teams that allows coaches to build a digital playbook, test their players' strategic knowledge, and gain insights on their players to gain a competitive advantage.

FELIX

Design Systems
 / 
UX & UI Design
 / 
FELIX is an award winning transportation intelligence platform trusted by leading shippers in the logistics industry. The platform’s core functionality revolutionizes the approach to the procurement and maintenance of contract freight networks and delivers a competitive advantage in the marketplace.

Thought Leadership

1:1s for Design Teams
Struggling to build trust with your team? Design leadership starts with creating a personal connection with every person on your design team. Learn tactics for better 1:1s with your team members.
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Design Process & Team Culture
What's a healthy design team culture? How do foster a great UX and UI design process? During this roundtable discussion with members of the Headway Design Team, you’ll learn how we approach the design process and best practices to create a healthy and happy team culture.
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Design Moodboards
Discover how design moodboards can give you app UI design inspiration and create alignment on creative direction for new app ideas early on in your project timeline.
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Thinking Like a Sr. Product Designer
Curious about what it's like to be a Sr. Product Designer? Learn my top tips to leveling up your design career in this video made in collaboration with Power To Fly.
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I'm currently a Design Lead at Headway working remotely from my home office on the Connecticut shoreline.

With over a decade of industry experience, I've had the opportunity to work with a wide range of clients across both enterprise organizations and startups. In my current role, I focus on leading the design team through product design engagements dedicated to helping early stage founders validate their ideas and bring them to market.

more about me